http://catalog.westervillelibrary.org/ WPL New Adult Non-Fiction eng Mon, 21 Jul 2008 02:20:12 EDT Millennium Feed Builder 720 http://catalog.westervillelibrary.org/screens/feeds.gif http://catalog.westervillelibrary.org/ 88 31 http://catalog.westervillelibrary.org/record=b1449528*eng ]]>Collectively, people think and act in ways very different from how they think and act as individuals. Author Bonner has long been a maverick observer of the financial and political world, sharpening his sardonic wit, in particular, on the vagaries of the investing public. Market booms and busts, tulip manias and dotcom bubbles, venture capitalists and vulture funds, he lets you know, are best explained not by dry statistics and obscure theories but by the metaphors and analogies of literature. Here, Bonner and freelance journalist Rajiva use literary economics to offer broader insights into mass behavior and its devastating effects on society. They end by giving concrete advice on how readers can avoid what the authors call the 'public spectacle' of modern finance, and become, instead, 'private' investors--knowing their own mind and following their own intuitions.--From publisher description. 9780470112328 (cloth) http://catalog.westervillelibrary.org/record=b1449135*eng ]]> 9780132332903 (hardback : alk. paper) http://catalog.westervillelibrary.org/record=b1449134*eng ]]>Readers will find that without having to invent a new product or product line, increase their sales force or find a new channel of distribution, they can use the lessons in All You Need is a Good Idea! to create bright marketing and advertising ideas. This book is designed to help readers stand out in the marketplace, build market share, get publicity, appear larger than they really are and ultimately make their competition nervous. All You Need is a Good Idea! is intended to teach, coach and instruct readers in an informal, relaxed manner. Every chapter has three elements: First, a specific point about a part of the idea process is highlighted. This will assist the reader in understanding the development of creating a good idea; why that part of the process is necessary and what it should accomplish. Then a case history of a marketing effort I was personally involved with will further illustrate the point in the chapter. To make it all even more pertinent to the reader, each chapter will have at least one highlighted “Good Idea” portion, offering specific suggestions on how to think about relating the example being used to the creation of a marketing idea for their own business. 9780470237915 (cloth) http://catalog.westervillelibrary.org/record=b1449133*eng ]]>No matter who you are or how many people you’ve led, this book will forever enhance the way you think about leadership. Not only the way you lead at work, at home, or in your community, but even how you lead yourself. It is the final legacy of Thomas Derale, a man viewed by those around him as the greatest leader in the world. His businesses made fortunes, his employees loved him, and when necessary, his customers would wait weeks just to interact with his companies. He died tragically at just fifty-five years of age, and even in that—the act of dying—he inspired everyone around him. This is a story about who he was, how he led, and the way he left this world. These are the secrets he used to build fourteen highly profitable companies, create cultures so purposeful that customers and the most talented people sought him out, and leave a legacy that will be remembered for generations. The pioneering business principles in this book, such as the Big Five for Life, are his final gift for current and future leaders everywhere. They have already helped thousands of people and organizations around the world.For more resources and ideas log on to www.bigfiveforlife.com. 9780312378141 http://catalog.westervillelibrary.org/record=b1449132*eng ]]>Gravitational Marketing provides entrepreneurs, business owners, sales people and marketing professionals a simple method for attracting customers and closing sales without having to perform manual sales labor like cold calling, prospecting or begging for business. Written for people who desire sales, profits, customers and money in their pocket but would prefer to do it without any work, this book reveals the principles of naturally attracting customers and easily and effortlessly making sales without pushy, in-your-face, hardsell tactics. It combines practical advice based on tested and proven methods with chronicles of from-the-trenches, high-wire-without-a-net sales and marketing experiences. The essence of "Gravitational Marketing" is the remarkable response that is generated when you let natural universal forces do the work for you. Gravitational Marketing offers a simple to follow, easy to use step-by-step formula for making prospects and customers come to you instead forcing you to get off your butt and go out and find them. This book exposes the secrets used by those extraordinary businesses and reveal how ordinary businesses can implement and profit from these unique and powerful methods. Additionally, Gravitational Marketing will demonstrate how virtually any company can rapidly expand sales in record time with little staff and low capital investment and create a herd of loyal customers who pay, stay and refer. 9780470226476 (cloth) http://catalog.westervillelibrary.org/record=b1449126*eng ]]> 9780470128329 (cloth) http://catalog.westervillelibrary.org/record=b1448893*eng ]]> 0470124148 (cloth) http://catalog.westervillelibrary.org/record=b1444721*eng ]]> 9780385522724 (hc)